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Eudaemonic research proceeded with the casual mania peculiar to this part of the world. Nude sunbathing on the back deck was combined with phone calls to Advanced Kinetics in Costa Mesa, American Laser Systems in Goleta, Automation Industries in Danbury, Connecticut, Arenberg Ultrasonics in Jamaica Plain, Massachusetts, and Hewlett Packard in Sunnyvale, California, where Norman Packard's cousin, David, presided as chairman of the board. The trick was to make these calls at noon, in the hope that out-to-lunch executives would return them at their own expense. Eudaemonic Enterprises, for all they knew, might be a fast-growing computer company branching out of the Silicon Valley. Sniffing the possibility of high-volume sales, these executives little suspected that they were talking on the other end of the line to a naked physicist crazed over roulette. -- Thomas Bass, "The Eudaemonic Pie"